Fisher-Price

The official toy shelf, ages 0 to 5+

Toys that grow up with your kid

We are Fisher-Price. Since 1930 our play lab in East Aurora has been building rattles, ramps and whole little worlds, then handing them to actual babies and preschoolers to see what sticks. This catalog is every current favorite in one place, sorted by age and by the way your kid likes to play.

Find toys by ageMeet Little People

Sorted by age, honestly

Every toy here carries the age our play lab tested it at, not a number picked for the box.

Built to survive toddlers

Chunky parts, no sharp corners, plastic that shrugs off a fall down the stairs.

Play that does something

Stacking teaches order, pretend play teaches talking. We design for both, on purpose.

Easy on the grown-ups

Volume switches, wipe-clean surfaces and songs you will not mind hearing again.

What are we playing today?

0–6 months6–12 months1 year +2 years +3 years +5 years +Stack & sortCrawl & walkLearningImaginextWheelsPlush

Every shelf in the toy chest

Thirteen shelves, 337 toys, zero guesswork. Start where your kid is.

Newborn & SootheNewborn & Soothe15 toysBaby ToysBaby Toys16 toysStack & SortStack & Sort24 toysCrawl & WalkCrawl & Walk24 toysLearning ToysLearning Toys38 toysBooks & CardsBooks & Cards10 toysPlush PalsPlush Pals10 toysLittle PeopleLittle People49 toysImaginextImaginext51 toysPlaysets & PretendPlaysets & Pretend17 toysWheels & TracksWheels & Tracks23 toysBaby GearBaby Gear20 toysCollector SetsCollector Sets40 toys

The ones parents keep buying

Most reviewed toys across the whole catalog. If a million households can agree on anything, it is these.

Flagship world

Imaginext: press the button, run the show

51 sets of heroes, dinos and secret bases where the preschooler is the one writing the plot.

Enter the world

Two questions, one shortlist

Not sure where to start? Sort by age

Tell us how old your kid is and how they like to play. We will hand back a shelf that fits, not a catalog to scroll.

Try the age finder

New on the shelf

Fresh from the play lab, still collecting their first reviews.

337toys in this catalog
892,851parent reviews behind them
127toys under $20
96years of making toys

Tested on the floor

Prototypes go straight into our play lab where real kids grab, chew and throw them. The toy ships when it survives.

Age labels that mean it

Our age marks come from watching hundreds of kids at each stage, so a 6-month toy actually works for 6-month hands.

Made to be handed down

Rock-a-Stack turned 60 and still tops registries. We build toys the second and third kid will use too.

How we would pick, in three moves

  1. Start with the age. Not the birthday coming up, the one your kid is at right now. Toys pitched a year ahead mostly gather dust.
  2. Watch how they already play. A thrower needs balls and ramps, a talker needs figures and playsets. The toy should feed the habit that is already there.
  3. Check the reviews, then stop. Two or three well-loved options beat twenty open tabs. Pick one, wrap it, done.

The growth chart

AgeWhat is happeningBest shelvesToys
0–6 monthsWatching, grabbing, tummy timeNewborn, Baby toys26
6–12 monthsSitting up, banging, first soundsBaby toys, Stack & sort43
1 year +Cruising, stacking, cause and effectStack & sort, Crawl & walk, Learning58
2 years +Talking, sorting, copying youLearning, Little People, Playsets21
3 years +Pretend plots, small crews, big feelingsLittle People, Imaginext, Wheels57
5 years +Rules, builds and longer storiesImaginext, Wheels, Books39
MEGA BLOKS First Builders Toddler Blocks Toys Set, Big Building Bag…

Toy in the spotlight

MEGA BLOKS First Builders Toddler Blocks Toys Set, Big Building Bag…

Eighty chunky blocks fill this pink storage bag. Small hands can grip each piece, press it down onto another, and pull tall towers apart on the living room floor. When playtime is done, everything zips right back inside the tote until tomorrow.

$17.24★ 4.8 · 131,984 reviews

Full details

Keeping toys in the game

Do

  • Wipe plastic toys with mild soapy water and let them dry before the next round.
  • Pull batteries out of anything going into storage for more than a month.
  • Rotate toys in and out of a closet. Old toy plus two weeks away equals new toy.
  • Keep the small Imaginext accessories in a zip bag between missions.

Do not

  • Run electronic toys through the dishwasher or washing machine, speakers hate it.
  • Leave plush friends in a hot car, glue and stuffing both complain.
  • Mix dead and fresh batteries in one toy, it drains the new ones fast.
  • Hand a 3-year set to a baby because a sibling got bored of it.

Why we still do this

A kid who is playing is a kid who is learning, and neither of them should feel like work. That has been the whole idea since Herman Fisher and Irving Price started gluing wooden ducks to pull strings in 1930. We make toys for the floor, the crib rail, the back seat and the bathtub, and we test them with the toughest reviewers on earth: one-year-olds.

Reading the catalog like we do

Our catalog runs from a $3 board book to a $126 collector set, and the fastest way through it is the age plus shelf combination. The shelves below are the same ones our play lab uses internally: they group toys by what a kid does with them, not by what aisle a store would file them in. A shape sorter and a stacking ring live together because both are about ordering the world with your hands.

Two shelves deserve a special word. Little People is the longest-running neighborhood in toys, chunky figures sized for a toddler fist since 1959. Imaginext is its older sibling, built for preschoolers who want a villain, a trap door and a plan. If your kid narrates while playing, they are ready for one of these two.

ShelfTypical agesWhat it is forToys
Newborn & Soothe0–6 monthsPlay gyms, soothers and swings for the very first months.15
Baby Toys0–6 months to 6–12 monthsRattles, teethers and first push-button favorites.16
Stack & Sort6–12 months to 3 years +Rings, blocks and shape sorters that never go out of style.24
Crawl & Walk6–12 months to 3 years +Walkers, bouncing friends and toys that get little legs going.24
Learning Toys0–6 months to 3 years +Letters, numbers and songs packed into chunky, grabbable toys.38
Books & Cardsall agesBoard books and card sets that turn lap time into story time.10
Plush Pals0–6 months to 2 years +Soft friends for cuddling, calming and carrying everywhere.10
Little People1 year + to 2 years +Chunky figures and friendly worlds sized for toddler hands.49
Imaginext3 years +Heroes, dinos and bases where preschoolers run the show.51
Playsets & Pretend1 year + to 3 years +Kitchens, tool benches and scenes for everyday make-believe.17
Wheels & Tracks1 year + to 3 years +Cars, trains and everything that rolls, races or chugs.23
Baby Gear0–6 months to 1 year +Bouncers, seats and helpers for the daily baby routine.20
Collector Sets1 year + to 5 years +Little People Collector figures for grown-up fans and shelves.40
Our lines and friendsToys
Little People49
Imaginext51
Little People Collector40
Wood25
Thomas & Friends21
Classics14
Barney12
MEGA BLOKS8
Sensory & Montessori-inspired7
Licensed friends5
Purple Monkey5
  • 127 of 337 toys here cost less than $20, birthday-party budgets included.
  • 11 distinct lines live in this catalog, from Thomas & Friends to Little People Collector.
  • 69 toys are marked for the first year alone.
  • The most reviewed toy here has 131,984 parent reviews on file.

Where to start

Expecting or gifting for a newborn: the Newborn & Soothe shelf, then a plush friend for the crib-side chair. First birthday: Stack & Sort plus something from Crawl & Walk. Preschooler you cannot surprise anymore: open Imaginext and pick the set with the most buttons. Or skip the reading and let the age finder do this for you.

Overheard from the grown-ups

The farm playset has been the 7 am babysitter for a year now. My coffee gets drunk hot because a cow goes moo.
Dana, mom of a 2-year-old
I bought the stacking rings out of nostalgia and my son ignored the box they came in. That is how you know a toy is good, the box lost.
Marcus, dad of one
Third kid, same Little People bus, still going. The wheels have outlasted two strollers and my patience.
Priya, mom of three

Okay, recess is over

Somewhere in these 337 toys is the one your kid will drag around until the paint wears off. Two clicks and we will find it together.

Find toys by ageBrowse collector sets